Movember Charity

ABC’s managing director John Milton along with Paul and Ian from the Wandsworth store took part in Movember during November 2014 to help bring back the mustache and raise awareness for prostate cancer. It got very hairy.

What is Movember?

The Movember Foundation is the leading global organisation committed to changing the face of men's health. We achieve this by challenging men to grow moustaches during Movember (the month formerly known as November) to raise funds and spark conversations for prostate cancer, testicular cancer and mental health problems. Thanks to the support of more than four million Mo Bros and Mo Sistas, Movember has raised £345 million and funded over 800 programmes in 21 countries.


Mo growth is seen around the world each November. This year, 21 countries will officially support the hairy fight. To view the full list and for live registration and fundraising tallies visit Leaderboards.


Mo Bros (guys who grow a Mo) sign up online at Starting clean-shaven on November 1st, Mo Bros donate their top lip for 30 days by growing a moustache to raise funds and start conversations about men's health. Women, known as Mo Sistas, play a key supporting role by signing up as team captains, recruiting Mo Bros, helping to raise funds and encouraging the men in their life to take action when it comes to their health.


Men are typically more indifferent towards their health when compared to the efforts of women, who proactively manage and publicly address their health concerns. As a result, levels of awareness, understanding and funding support for men's health issues lag significantly behind that of other causes. Using the moustache as a catalyst for conversation, Movember hopes to bring about change by providing men the opportunity to learn and talk about their health more openly and by encouraging men to take action.


Movember's vision is to have an everlasting impact on the face of men's health. To achieve this, Movember is committed to investing funds in initiatives that support prostate cancer, testicular cancer and mental health in the following programme areas:

  • Awareness and education
  • Living with and beyond cancer
  • Staying mentally healthy, living with and beyond mental illness
  • Research


The seed of an idea first sprouted over a few beers in Melbourne 2003, when two mates challenged each other to grow a moustache for the duration of November. Recruiting the support of 30 loyal friends, together they experienced a month of inquisitive conversation as a result of their newly acquired facial hair, and the power of the Mo as a conversation starter and awareness raiser was realised. A detailed history of the early years is contained in this Hairy Tale