A sweet alternative at Christmas

As the festive season kicks in and the mulled wine and mince pies are passed around, there is a growing trend to offer something a little different at Christmas. So, strictly in the name of research, we have tracked down some of London’s most delectable sweet treats to bring you the top places to start your search for an alternative dessert this Christmas.

Maitre Choux

Maitre Choux

It’s definitely time to go choux shopping for this new breed of éclairs. For years the éclair has had somewhat of an image problem as a reasonably bland mouthful of cream and choux. But it’s all change now thanks to the opening of Maitre Choux’s new bakery in South Kensington that offers a whole new variety of flavours and delicious fillings. With each cake beautifully decorated and boxed, they’re so hard to say no to.

Hummingbird Bakery

Adored by the likes of Gwyneth Paltrow and other celebrities, this cupcake chain is like no other. Their signature red velvet cupcake is described as ‘legendary’ and is available in its own ‘cupcake bag’ if you are strong willed enough to save it for later.

The bakery currently has six stores in London, so the likelihood is you won’t have to travel too far to find one.


bake a boo

If you suffer from allergies from wheat, dairy or gluten, West Hampstead’s Bake-a-Boo is the place for you. Open Friday to Sunday but by appointment only on Monday to Thursday, the bakery offers the classics like vanilla cupcakes as well as the more unusual chocolate and beetroot flavours. Rest assured, they all come with a fabulous buttercream topping.

Belle Epoque Patisserie

Ran by husband and wife duo, the cafe is known as one of the most authentic French patisseries in the capital. Located in Stoke Newington, you’ll find a distinctively French flavour to your Christmas treats with beautifully decorated pastries alongside traditional baked French bread, all delivered with Parisian style.


Ottolenghi copy

Offering their delights through four bakeries across London, the baker offers anything from lemon and polenta cake to passion fruit meringue tarts. Half of the pleasure of these sweet treats is the presentation, not to mention everything is freshly made and using no preservatives or colouring.

The team here at ABC Selfstore is always on the look out for new and exciting places that offer delectable delights. So if you can recommend any new places, feel free to Tweet us at @abcselfstore

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