Prudential RideLondon: an annual two-day festival of cycling

Prudential RideLondon

On your marks, get set, pedal! The fourth annual Prudential RideLondon rolls into the capital this weekend. Whether you regularly travel on two wheels or you haven’t ridden a bike since days-gone-by, the annual two-day festival is welcoming to all. You don’t even need to own a bike!

Taking it’s cue from the London Marathon, both amateur and professional come together to raise money and awareness over a weekend of events. Combining the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclists race.

It may be that riding a bike was one of your fondest memories as a child and perhaps, like many others, you often utter the words ‘we should do that more often’. Rekindle your love of cycling by getting the whole family together for a free, leisurely jaunt round the capital’s most iconic landmarks with the Freecycle event.

Did we also mention that the ride is traffic-free?! A free to enter and traffic-free event in the country’s capital, we wouldn’t blame you if you didn’t believe us. Yes, you need to own or hire a bike and a few accessories but this is more than possible within tight budgets.

RideLondon 2

In contrast you may be a keen cyclist looking for that next racing challenge. As an aspiring Bradley Wiggins you will already, undoubtedly, have all the relevant gear and perhaps even a well established training plan. Now is the time to put it all to good use during the race and then use it as a comparison tool against the latest trends displayed at the Cycling Show Exhibition that’s held in Birmingham’s NEC on the same weekend.

If you’re looking to make the transition from casual to ‘proper’ cyclist, we advise you make sure you’re well prepared before you enter the race. Be sure to practice the awkward dance between cleet and pedal which, if not managed properly, can result in a slow motion toppling to the ground as cyclist and bicycle are unable to part quickly enough. With TV cameras saturating the area you’re sure to be caught on camera and become a social media sensation.


Finally, you can still enjoy the fresh air and sense of freedom without hopping on two wheels. There is plenty to appeal to the spectator across the weekend. Events are unticketed, so everyone can watch for free. Simply head to St James’s Park and you’ll be sure to find a great vantage point where you can watch the racing action unfold.

Dust off the handle bars, pump up the tyres, tightened the trainer laces and let’s go ride a bike!


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