How We Looked Online 2015 – 2017

It’s time for the fifth and penultimate entry in our 25th Anniversary series looking back at ABC Selfstore’s online presence. We’ve certainly been on the pulse and changed with the times of the world-wide-web. We had to because the pace of development of personal technology in the early teenies was astonishing. The website that we launched in 2012 was upgraded to mobile friendly ‘responsive technology’ in 2013 and even that one was getting long-in-the-tooth a year later.

By 2015, web usage on Smartphones had snowballed to over 35% of all traffic. It didn’t take a psychic to predict it would be a trend that it was set to soar to over 50% by 2017. Recognising the trajectory, Responsive Web Design quickly became focussed on ‘mobile first’ – that is designing pages for mobile and then adapting them for larger screens and desktops. Up until that point, pretty much all website development focused on working with a larger site and configuring the code to adapt it to fit a smaller screen – this major change to design workflow saw the whole process reversed. It was a good move, as by 2018 Smartphones accounted for over 52% of all web browsing and that trend is predicted to continue – both in volume and proportion of users.

During this upgrade we also took the opportunity to incorporate some graphical redesigns and make our site the best looking yet. The underlying structure, categories and content have largely remained the same – as have our values like only expecting you to pay for the days you are in your unit and guaranteeing the lowest like for like prices through the ABC Selfstore Price Promise.


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